At 33, is it safe to say I am 33?
Let’s be honest. I’m at the age where I’m not quite young.
I’m not hip, cool and fresh.
Or whatever you youngin’s are saying these days.
Sitting at a meeting last night for a county board I serve on as a commissioner, this was the conversation (and remember, folks, I am a digital marketer, this is my career, my profession, my pride, and joy):
Person 1: “It would be so amazing if we could find someone who could tap into the network of young people to get more of that generation to attend…”
Person 2: “I think we already know someone I don’t even think we have to search I think we can connect with them if we just ask but they may not have the time…”
Commissioner Blair Pettrey: “I literally do digital marketing for a living – engagement, content, and interaction are my livelihood. If you would give me the chance…”
Person 1 and Person 2 immediately shoot me down.
Even as a commissioner, serving in a volunteer role, trying to help an organization GROW and SUCCEED, truly, my age was blocked.
And while many more details could be shared, that isn’t the point of this: the point is, at 33, am I truly being blocked from my role? My world? And if so, where is my role and world?
1.) I’m Being Brave: I needed to leave my last position.
For the first time in my life, I needed to leave a role before I had a new role lined up. What does that mean? The position allowed me to go when I was at the weakest of moments in a crisis situation. No one expects a crisis to happen – but unfortunately, they do. So what happens when for the first time in your professional career you find yourself hunting and searching? Trying to find a job when you haven’t built a resume? When you haven’t done anything to rely on connect outwards? When you don’t exactly know how to tell your network “hey, I’m available…”.
2.) I needed time to heal: but I have.
What also comes with a crisis is a time of struggle, and that means a time of healing, bereavement, grieving, and healing. More so, it comes with an identity crisis.
3.) I had an identity crisis
When I looked into the mirror and realized ‘oh heck, Blair Pettrey, what do I do, what do I excel at, and what do I most importantly want to do‘ I struggled. I always knew I excelled at web design, graphic design, social media marketing, inbound marketing, google ad words, search engine marketing, content marketing: things that meant something maybe even as recently as 2 years ago. But in 2018, nearly 2019: what did any of those truly mean? And more so, with the past year of what I had grown into and developed, the multitude of sales and business pipeline development and other “insert keywords that are relevant because this isn’t meant to fluff google here” : what did the skills I had learned and grown into combined with my prior 10+ years of history, education and experience create.
I was suddenly more than just Blair Pettrey: inbound marketing rockstar. Inbound Marketing Blair. Inbound Blair. Social media ‘anti-guru’, Blair Pettrey. All the things I had always prided myself on. I had matured, grown, and truly excelled.
4.) I realized my passion for sales & marketing
It’s hard to believe the gal that once said she was so die-hard ‘just a marketer’ realized she was so impassioned by face to face connections.
A crisis is defined as: “a time when a difficult or important decision must be made.“
I’m not just a marketer. I am a business development creator, sales consultant, and in the last year more so a sales manager. I am passionate about developing leads and new business and passing it off to the right person within sales to then create that sale. I am also confident and strong at leading a sales team through the cycle of sale. Something I couldn’t say a year ago.
More so, I am confident at my abilities of the full cycle of marketing at all ends of the spectrum; and with me, I bring more than 10 years of experience with both traditional and digital experience.
I call myself Blair Pettrey, a rockstar who had a really hard experience happen to her, overcame tragedy, and is still kicking ass.
Are you ready? Then let’s do it.
I am looking for a full-time position in a sales and marketing leadership role that will allow me to direct and lead a company to success.